Wednesday, August 1, 2012

Spotlight on Shovava

I am a hippie.. this is simply a fact. I also don’t feel I look good in todays rhinestones and bling apparel. I have always preferred comfort to style but when browsing Shovava’s shop I felt like it wasn’t an either or decision. She has the perfect blend of comfort, style and artistic expression in a mix of beautiful tones and hues! I knew I had to share my discovery!

Roza’s Bio:
I've been born into a family of two artists in Kazakhstan and I've been always surrounded by creative atmosphere. Our house was always full of various Art books, Craft books, and of course lots of paintings and sculptures of my parents! My Mom is a professional tapestry maker and she's also a great seamstress. Obviously she has taught me everything she knows about sewing and craft making.
When I was 15, I moved to New York where I've worked in fashion industry for about 8 years and now I live in Australia, working on my own clothing line.

What inspired you to start your business?

When I first started, I was reconstructing over-sized men's t-shirts into creative fitted women's tops and did lots of experimenting with weaving and different cuts.
I put up few of my first designs on Etsy and I was surprised how well it was received by women! It inspired me to keep working on more, new designs. I then bought rolls of fabrics to create my designs from scratch. Later I moved on to more complex designs such as hoodies, dresses and skirts. Also I started incorporating hand drawing/painting and airbrushing stencils into my clothing line as well.

What inspires your creative process?

It might sound like a cliche, but I am inspired by just about anything around me! Luckily, I live in a very beautiful surroundings...Beautiful jungle, rivers, beach are just close by- nature is my number one inspiration. 

(With nature as her inspiration, no wonder she creates such beautiful pieces! Want this!)
What is your favorite thing you’ve made and why?
Thats a hard one! I can't pick one thing I like the most, because everything I made fits a certain mood, event and style. Each piece has its own unique feel.

(REVERSIBLE!! I love when one piece of clothing can work with so many different looks!!)

What advice do you have for other people who want to start or grow their Etsy shop?

I know this has been said many times, but after making Great product, Your number one thing should be GREAT photos. If you don't have great, clean photos, the customer has no way of seeing your product in all its glory- I mean that is the only way customers can judge your products online, since they are not able to touch/feel it. Also overall feel/look of the shop matters, It helps if the whole shop feels clean and easy on the eye.
When browsing her shop, you have to agree, she’s mastered the ever-elusive clean and beautiful photo talent that so many of us (myself definitely included!) struggle so much with!
Thank you so much Roza for creating such incredible, wearable works of art!! Please visit Shovava on Etsy, you’re sure to find something your closet simply CAN’T do without!

But you can’t have these two, they’re mine... ;) (J/K)

Thanks for reading!

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